Pay Per Click Advertising (PPC)
PAY PER CLICK SEARCH ADVERTISING THAT PRODUCES QUANTIFIABLE RESULTS
PPC or Pay-Per-Click advertising is a form of digital marketing that allows advertisers to pay a fee each time an advertisement they are running is engaged. Once clicked, these advertisements most commonly route users to your website, landing page, or fulfil a conversional goal such as initiating a phone call on a mobile device. PPC advertising exists in several platforms including Google Ads, Facebook, Amazon, and Bing to name a few.
Pay per click advertising is commonly recommended and used in scenarios where companies are looking for an immediate boost in visibility, within remarketing efforts, or where a full-service marketing approach is structured. At OMG we manage a lot of PPC campaigns. Whether used independently or structured alongside an aggressive SEO campaign, we’re able to create a comprehensive paid marketing strategy that converts at a high level for just about any business in any market.
The beauty of pay per click advertising is that it allows us to create additional targeted traffic for specific terminologies. So, if we determine through the data that a specific set of terms have a high rate of conversion for your company, we can develop specific rules to help influence clickthrough and conversion. While each market and campaign are different, all of our managed PPC accounts mitigates risk while securing a high return on investment.
Get The Most Out Of Your Paid Advertising Accounts
Over the years, we have helped secure clients millions of dollars in sales revenue with strategic pay per click advertising campaigns. We would love the opportunity to serve your business as well; contact our office today for a FREE PPC consultation.
Learn More About Our PPC Process
RESULTS DRIVEN PAID SEARCH ADVERTISING
Our PPC campaigns are fueled by strategic processes influenced by advanced analytics. Developing these processes around acquired on and offsite data allows us to consistently refine your paid advertisements to increase lead volume, lower advertising costs, and influence conversion. As with any marketing campaign, our goal is to mitigate your risk to zero while securing a high return on investment. We invite you to learn more about our paid advertising process below!
From analytics to campaign data, you can rest assured knowing that our team will tirelessly obsess over the numbers to product quantifiable results for your campaigns.
We will research your business, competitors, your target market, and industry leaders to ensure a comprehensive understanding of what needs to be done to produce a high return on your investment.
We’ll develop, test, and implement strategies centered around your conversion goals to produce measurable growth and results.
Once a plan is formulated, we will go to work structuring your account and advertisements. Ongoing testing and refinement aid in creating campaign conversions.
Key metrics are identified and used to quantify growth. Ongoing testing without question, one of the most important parts of any successful PPC campaign we run at OMG.
We constantly update and optimize your campaigns to ensure the highest return possible for your marketing investment.
Get A Free Paid Search Analysis
Do you have questions about paid advertising? Contact our office at any time with any questions you may have about paid search marketing. We welcome the opportunity to review your digital marketing needs!